Love your insurance.
PURE® refers to Privilege Underwriters Reciprocal Exchange, a Florida-domiciled reciprocal insurer and member of the PURE Group of Insurance Companies. PURE Risk
Management, LLC (PRM), a for-profit entity, serves as PURE’s Attorney-In-Fact for a fee. PURE membership requires an executed Subscriber’s Agreement & Power of
Attorney. Visit pureinsurance.com for details. Trademarks are property of PRM and used with permission. ©2018 PRM. All Rights Reserved. 44 South Broadway, Suite
301, White Plains, New York 10601. PURE HNW Insurance Services, CA Lic. 0I78980.
high value homeowners | automobile | watercraft | jewelry, art & collections | personal excess liability | flood | fraud and cyber
Imagine an insurance company that’s owned by members and driven by a purpose of doing what’s right for them. One
that makes its members smarter about risk, helps them reduce their chances of experiencing a claim, and makes them
more resilient so that if a claim does happen, they can recover faster and with greater ease. That’s PURE. And it’s why
our members love their insurance.
IF YOUR HOME IS INSURED FOR $1M OR MORE: contact a PURE-appointed independent broker,
call 888.814.7873 or visit pureinsurance.com to learn more.
AIG’s decades of loss data.
“We’re incenting our client and by
proxy their builder, their architects and
their broker, to give us a seat at the
design table. … That enables us to help
tweak the architectural plans in ways
that are very easy to do with a pencil, as
opposed to after a home is built.”
Poux cites a remote ranch property
“The client was rebuilding a
home but also installing new roads
and grading and driveways. … The
property was very far from the fire
department and there wasn’t any
available water on the property.”
Poux’s team was able to recommend
underground water storage tanks,
something that would have been
prohibitively expensive after
“But if the ground is open and
you’ve got heavy equipment, it’s a
relatively minor additional expense.”
Homes that graduate from the
Smart Build program may be eligible
for preferred pricing due to their
added resilience, Poux said.
RECOVERY FROM LOSS
A major component of disaster
resilience is still recovery from loss,
and preparation is key to the prompt
service expected by homeowners
paying six- or seven-figure premiums.
Before Irma, PURE sent contact
information for pre-assigned claim
adjusters to insureds in the storm’s
“In the high net worth space,
sometimes it takes longer potentially
to recover, simply because there are
limited contractors available to do
specialty work,” said Curt Goetsch,
head of underwriting for Ironshore’s
Private Client Group.
“If you’ve got custom construction
or imported materials in your house,
you’re not going to go down the
street and just find somebody that
can do that kind of work, or has those
materials in stock.”
In the wake of disaster, even basic
services can be scarce.
“Our claims and risk management
departments have to work together in
advance of the storm,” said Bitterman,
“to have contractors and restoration
companies and tarp and board services
that are going to respond to our
company’s clients, that will commit
And while local agents’ connections
can be invaluable, Goetsch sees
insurers taking more of that
responsibility from the agent, to at
least get the claim started.
“When there is a disaster, the
agency’s staff may have to deal with
personal losses,” Goetsch said. &
JON MCGORAN is a freelance writer and
editor based in Philadelphia. He can be
reached at risk firstname.lastname@example.org.
“In the high net worth space, sometimes it takes longer
potentially to recover, simply because there are limited
contractors available to do specialty work.”
— Curt Goetsch, head of underwriting, Private Client Group, Ironshore